Raj Pandey
Introduction: The Rise of Tata Motors in the Electric Car Industry
All around the world, electric vehicles are being seen as the future of transportation. In India, Tata Motors leads the charge of this green transformation. The company has captured over 70% of the Indian Electric car market with its innovative Tata EV models.
The brand is also making electric mobility accessible to Indian consumers with the Tata Nexon EV and the Tata Tiago EV. How did Tata Motors achieve this success? Let’s delve into the journey of Tata electric cars and their impact on the EV industry in India.
1. Tata Motors: A Legacy of Innovation
Tata Motors is one of the oldest, trusted car manufacturers in India.
The company has been a pioneer in the automobile sector for decades due to its reliance, and strong vehicles.
Tata Motors saw an opportunity to step in when the world started transitioning to electric cars. Instead of waiting for foreign companies to lead the way, Tata Motors initiated the drive towards India’s EV transformation.
2. The Beginning of Tata Electric Cars
In 2017, Tata Motors debuted its first electric car, the Tata Tigor EV, which was restricted to government and commercial users. However, as interest for electric cars grew in India, Tata made the decision to open the market for EVs.
This resulted in the Tata Nexon EV in 2020, which is now known as India’s best selling electric SUV. The success of this Tata EV proved that Indian automakers could gain the confidence to embrace electric mobility.
3. Why Are Tata EVs So Popular?
a) Affordable Prices
Tata Motors has made charging prices extremely accessible, something that is a major concern for Indian consumers. Contrary to foreign car brands who price their electric vehicles unreasonably, Tata electric cars are very budget-friendly.
For instance, in 2022 the company launched the Tata Tiago EV, now India’s most affordable electric car starting at the price of around ₹8.69 lakh.
b) Long Driving Range
One of the most prominent fears surrounding electric cars is range anxiety. This issue is addressed by Tata EVs as they have a long battery life.
– Tata Nexon EV: 312 kms of range on a single charge
– Tata Tiago EV: 315 kms of range
– Tata Tigor EV: 306 kms of range
c) Fast-Charging Technology
Tata electric vehicles enable users to charge their vehicles up to 80% in an hour, thanks to fast-charging technology. There Tata EVs are convenient for long journeys.
d) Strong Charging Infrastructure
Tata Motors, in collaboration with Tata Power, have set up thousands of EV charging stations across India. This enables easier access to charging for EV owners.
4. The Best Tata Electric Cars in India
a) Tata Nexon EV – India’s Best-Selling Electric SUV
The Tata Nexon EV is the most popular Tata electric car in India. Launched in 2020, this SUV became a favorite because of its stylish design, powerful battery, and long range.
Key Features:
- Battery: 30.2 kWh Lithium-ion
- Range: 312 km per charge
- Charging: 0-80% in 60 minutes
- Price: ₹14.74 lakh – ₹19.94 lakh
b) Tata Tiago EV – The Most Affordable Tata EV
The Tata Tiago EV made electric cars accessible to middle-class families. It is the cheapest electric car in India, yet it offers a strong battery and modern features.
Key Features:
- Battery: 19.2 kWh – 24 kWh options
- Range: 250-315 km per charge
- Charging: Fast charging in 57 minutes
- Price: ₹8.69 lakh – ₹12.04 lakh
c) Tata Tigor EV – A Compact & Stylish Sedan
The Tata Tigor EV is a perfect option for people who want a stylish, compact sedan with electric power.
Key Features:
- Battery: 26 kWh Lithium-ion
- Range: 306 km per charge
- Charging: Fast charging in 60 minutes
- Price: ₹12.49 lakh – ₹13.75 lakh
5. Tata Motors’ Future Plans for Electric Cars
Tata Motors won’t stop here. They intend to expand the number of electric cars offered in India.
Upcoming Tata EV Models:
- Tata Harrier EV – A powerful electric SUV
- Tata Sierra EV – A comeback of the iconic Sierra in an electric version
- Tata Altroz EV – An electric hatchback for city driving
Tata’s Vision for the Future:
- 50% of Tata’s total car sales to be electric by 2030
- More than 10 new Tata EV models by 2027
- Expansion of EV charging stations across India
6. Impact of Tata Motors on India’s EV Market
Tata Motors has had a significant impact on accelerating the shift towards electric mobility in India. Thanks to Tata EVs:
Many people now prefer electric cars instead of petrol/diesel cars.
The Indian government is now investing in EV policies and subsidies.
Other car manufacturers such as Mahindra, Hyundai, and MG Motors are coming up with EVs.
Tata Motors has showcased that India does not need to depend on foreign companies to provide services for electric mobility. The effort of the company is making India an emerging nation in EV manufacturing.
7. Challenges for Tata Electric Cars
There are some hurdles to overcome even when Tata EVs are quite popular:
Charging Infrastructure – There is a lack of charging stations in rural areas, though it is improving.
Battery Costs – The price of lithium-ion batteries continues to be expensive which impacts the price of the cars.
Consumer Awareness – A large part of the population is still reluctant to adopt electric cars.
In efforts to tackle these obstacles, best known for their innovation, Tata Motors is applying new strategies with battery technology and government collaboration to reduce the cost of EVs.
Conclusion: Why Tata EVs Are the Future of India
Tata Motors has transformed the electric vehicle market in India. With the launch of affordable and high-range Tata EVs, the company is setting the course for sustainable transportation for millions of Indians.
If you are considering purchasing an electric vehicle, Tata Motors provides the best choices in India. Be it the Nexon EV, Tiago EV or Tigor EV, there is a Tata electric vehicle for every financial plan.
As Tata Motors keeps on innovating, the advancement of electric vehicles in India is greater than ever!
FAQs About Tata Electric Cars
The Tata Nexon EV is the best-selling and most popular Tata electric car in India.
The Tata Tiago EV is the most affordable Tata electric car, starting at ₹8.69 lakh.
Tata EV batteries can last 8-10 years with proper care.
Yes! Tata Motors has partnered with Tata Power to set up thousands of EV charging stations across India.
- Tata Nexon EV – 312 km
- Tata Tiago EV – 315 km
- Tata Tigor EV – 306 km
